Ymor acquires Danish performance specialist Avenida

The acquisition results in a market leader position in the field of APM and ITOA software in Northern Europe
Utrecht, the Netherlands, September 4th, 2017avenida

Ymor, the leading Dutch-based supplier of innovative Application Performance Monitoring (APM) and IT Operations Analytics (ITOA) solutions, has acquired 100% of Denmark-based Avenida ApS, as part of its internationalization strategy.

With this strategic step, a market leading company in the field of SaaS-based APM and ITOA software emerges, with a geographic footprint in The Benelux, Nordics and DACH-region. Their similar approach, comparable customers and shared vision on APM in particular make the two companies a natural match. With this acquisition, Ymor will consist of 100 employees and more than 200 customers. Main Capital, the private equity investor in Ymor, was actively involved in enabling this growth strategy.

From a product perspective, Ymor’s end-to-end monitoring solution Ymonitor offers new possibilities to Avenida and its customers. Vice versa Avenida’s proprietary P-Mon software adds powerful root-cause analysis, anomaly detection and network system monitoring to Ymor’s offering. In addition, the companies together hold specialist knowledge of ‘best-of-breed’ products such as AppDynamics, ExtraHop, Evolven, Nexthink and Dynatrace. Avenida has a fast-growing customer-base especially among large Nordic retailers, financial and logistic companies.

Martin van den Berge, CEO Ymor: “Ymor offers insight into the performance of application chains. Due to the digital transformation that companies currently face, these insights become increasingly important. New challenges require new insights that we can provide with our Ymonitor software. With this step we are able to position Ymonitor in the Nordics and further develop point-solutions such as ‘Ymonitor for Office365’. During our search for new partners we’ve found that in this region companies practice similar ways of service provision, which suits us well. Also, Ymor and Avenida share their ambition to help as many organisations as possible in optimising their IT. I am therefore very proud to add Avenida to the Ymor brand and look forward to further strengthening our position in the field of application performance management.”

Jesper Geisler, CEO Avenida: “During the time we got to know Ymor, it became clear very fast that we pursue the same goals and have much in common. By setting up the right monitoring we can help organisations to get the most out of their IT environments. Ymor’s many years of experience and their solutions enable us to further help our customers as well as grow as a company. I therefore see this acquisition as a big compliment, and I look forward to introducing Ymor to Northern Europe!”


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